Project Overview: Event branding for the 2024 Graduate Portfolio Show, an annual event that showcases the creative works of newly graduated graphic design students. The branding for this event is designed to attract attention, communicate the event's purpose, and celebrate the achievements of the graduates.
One of many iterations on the path to the finished design.
The poster design reflects the project theme of "Take Your Pick" through its individual headline "Sketch to Skewer" by merging the concept of selection with the presentation of the designers’ works. Signified by a sketched drawing pencil morphing into a skewer, piercing through a diverse range of designs symbolized by the charcuterie meats and cheeses. This skewer represents the tool with which one might select their favorite pieces from the show. The illustration supports this idea by having a designer getting a boost upward from his portfolio, which has been skewed.
Poster deliverable, hand lettered custom type, and illustrations for all deliverables were my design and production responsibility in this project. We chose to go with a chalkboard style and line drawings that helped the project stay cohesive through different media.
